EVENTS

& Industry Projects  

FAD through its professional experienced team and its talents have been engaging on producing and conceiving world-class events with global partners.  We bring our expertise and industry knowledge integrated with the market needs for specific target audiences and execute events and initiatives in partnership with Industry players.

FAD X LEVEL SHOES

FAD collaborated with one of the world's largest shoe stores, ​Level Shoes Dubai, part of Chalhoub Group to ideate, conceive and execute a larger-than-life visual experience at its Dubai Mall store. From Visual Merchandising, Store & Window Displays, Artist Collaborations, weekend Marketing and Communication activities to sourcing, procuring and executing ideas to create an unparalleled visual experience celebrating the cultural heritage of India. The project involved 3 months of co-working with the team at Level Shoes Dubai and sourcing products to conceiving executable ideas on the ground wiith our professional teams.

FAD X FASHION FORWARD DUBAI

FAD collaborated as an Educational & Knowledge Partner for various seasons at Fashion Forward Dubai. From organizing talks to supporting the shows with backstage teams and talents to conceiving the Street Style initiative at Fashion Forward Dubai, FAD has worked closely across several seasons at FFWD. Also from executing a creative installation, engaging with industry and documenting street style at FFWD, the FAD team has worked at various levels as a partner to FFWD.

FAD X DUBAI DESIGN & FASHION COUNCIL

LONDON FASHION WEEK SHOWCASE

The Dubai Design & Fashion Council (Govt. of Dubai) collaborated with FAD to support the region's fashion talents, both in the Middle East and at global platforms. Conceived, planned and creatively executed by the team at FAD, DDFC and FAD hosted a series of mentoring events in Dubai and runway shows at London Fashion Week. The FAD Team was responsible from conception, execution, organization to content creation for all the initiatives.

FAD X COMFORT ARABIA

UNILEVER MIDDLE EAST

FAD partnered with Comfort Arabia  (Unilever Middle East) to conceive and execute a Runway Show and other activations at Arab Fashion Week. The runway show consisted of three unique dresses designed and produced by the FAD Team using upcycled denim in line with the Arab Fashion Council’s Green Label guidelines for Fashion Sustainability. FAD also ideated and produced multiple personalized t-shirts that were sent to top bloggers in the region.

EDUCATIONAL PARTNER TO

ARAB FASHION WEEK

FAD & Arab Fashion Week have collaborated over the last 3 seasons to support emerging design graduates. This year as well, FAD hosted a runway show at the first ever Digital A