& Industry Projects
FAD through its professional experienced team and its talents have been engaging on producing and conceiving world-class events with global partners. We bring our expertise and industry knowledge integrated with the market needs for specific target audiences and execute events and initiatives in partnership with Industry players.
FAD X VOGUE ITALIA UNVEIL
AT MILAN FASHION WEEK
Anna Wintour attends the FAD x Vogue Italia designer unveil at Palazzo Cussani during Milan Fashion Week. Co-conceived by FAD in partnership with Vogue Italia, the annual event is attended by Industry and Media to support the design fraternity. FAD is involved in the creative ideation, planning and the brainstorming to execute the event in Milan.
FAD X VOGUE ITALIA
SCOUTING FOR INDIA
Having collaborated with the world's most iconic Fashion Publication - Vogue Italia, FAD has invested into supporting emerging talents from across the world. The first edition was hosted, conceived, executed at one of India's luxury shopping destinations - Palladium Mall Mumbai. With over 40,000 sq. ft of a setup that included customer experiences, displays and a Runway Show at the mall. Followed with a Gala Industry Dinner hosted at the St. Regis Mumbai that saw the world of Fashion & Luxury in attendance to support the initiative and the event.
The second edition, hosted at a members-only club- Soho House Mumbai, brought together Industry and global media to celebrate a two-day exclusive event with designer exhibits, portfolio reviews and after parties.
FAD X HELSINKI FASHION WEEK
SUSTAINABLE DESIGN AWARD
FAD collaborated with the world's first sustainable & digital fashion week, Helsinki Fashion Week to host the Sustainable Design Award competition. The winning designers were chosen by the mentors - Bandana Tewari (Contributor, Business of Fashion), Nonita Kalra (Editor, Harper's Bazaar India), Katrin Ley (Managing Director, Fashion For Good), Shivang Dhruva (Founder, FAD International) and Evelyn Mora (Founder, Helsinki Fashion Week). The winning designer had the opportunity to showcase their work as part through a fashion show and showroom at HFW.
FAD X LEVEL SHOES
FAD collaborated with one of the world's largest shoe stores, Level Shoes Dubai, part of Chalhoub Group to ideate, conceive and execute a larger-than-life visual experience at its Dubai Mall store. From Visual Merchandising, Store & Window Displays, Artist Collaborations, weekend Marketing and Communication activities to sourcing, procuring and executing ideas to create an unparalleled visual experience celebrating the cultural heritage of India. The project involved 3 months of co-working with the team at Level Shoes Dubai and sourcing products to conceiving executable ideas on the ground with our professional teams.
FAD X FASHION FORWARD DUBAI