FAD through its professional experienced team and its talents have been engaging on producing and conceiving world-class events with global partners. We bring our expertise and industry knowledge integrated with the market needs for specific target audiences and execute events and initiatives in partnership with Industry players.
FAD X LEVEL SHOES
FAD collaborated with one of the world's largest shoe stores, Level Shoes Dubai, part of Chalhoub Group to ideate, conceive and execute a larger-than-life visual experience at its Dubai Mall store. From Visual Merchandising, Store & Window Displays, Artist Collaborations, weekend Marketing and Communication activities to sourcing, procuring and executing ideas to create an unparalleled visual experience celebrating the cultural heritage of India. The project involved 3 months of co-working with the team at Level Shoes Dubai and sourcing products to conceiving executable ideas on the ground wiith our professional teams.
FAD X FASHION FORWARD DUBAI
FAD collaborated as an Educational & Knowledge Partner for various seasons at Fashion Forward Dubai. From organizing talks to supporting the shows with backstage teams and talents to conceiving the Street Style initiative at Fashion Forward Dubai, FAD has worked closely across several seasons at FFWD. Also from executing a creative installation, engaging with industry and documenting street style at FFWD, the FAD team has worked at various levels as a partner to FFWD.
FAD X DUBAI DESIGN & FASHION COUNCIL
LONDON FASHION WEEK SHOWCASE
The Dubai Design & Fashion Council (Govt. of Dubai) collaborated with FAD to support the region's fashion talents, both in the Middle East and at global platforms. Conceived, planned and creatively executed by the team at FAD, DDFC and FAD hosted a series of mentoring events in Dubai and runway shows at London Fashion Week. The FAD Team was responsible from conception, execution, organization to content creation for all the initiatives.
FAD X COMFORT ARABIA
UNILEVER MIDDLE EAST
FAD partnered with Comfort Arabia (Unilever Middle East) to conceive and execute a Runway Show and other activations at Arab Fashion Week. The runway show consisted of three unique dresses designed and produced by the FAD Team using upcycled denim in line with the Arab Fashion Council’s Green Label guidelines for Fashion Sustainability. FAD also ideated and produced multiple personalized t-shirts that were sent to top bloggers in the region.
EDUCATIONAL PARTNER TO
ARAB FASHION WEEK
FAD & Arab Fashion Week have collaborated over the last 3 seasons to support emerging design graduates. This year as well, FAD hosted a runway show at the first ever Digital Arab Fashion Week, with FAD students assisting right from backstage co-ordination to facilitating the e-commerce platform for the designers showcasing this season at Arab Fashion Week.
FAD X VOGUE ITALIA UNVEIL
AT MILAN FASHION WEEK
Anna Wintour attends the FAD x Vogue Italia designer unveil at Palazzo Cussani during Milan Fashion Week. Co-conceived by FAD in partnership with Vogue Italia, the annual event is attended by Industry and Media to support the design fraternity. FAD is involved in the creative ideation, planning and the brainstorming to execute the event in Milan.
FAD X VOGUE ITALIA
SCOUTING FOR INDIA
Having collaborated with the world's most iconic Fashion Publication - Vogue Italia, FAD has invested into supporting emerging talents from across the world. The first edition was hosted, conceived, executed at one of India's luxury shopping destinations - Palladium Mall Mumbai. With over 40,000 sq. ft of a setup that included customer experiences, displays and a Runway Show at the mall. Followed with a Gala Industry Dinner hosted at the St. Regis Mumbai that saw the world of Fashion & Luxury in attendance to support the initiative and the event.
The second edition, hosted at a members-only club- Soho House Mumbai, brought together Industry and global media to celebrate a two-day exclusive event with designer exhibits, portfolio reviews and after parties.