BRAND BUILDING & STORYTELLING IN DESIGN

BRAND BUILDING & STORYTELLING IN DESIGN: Masterclass by Manjushree Saikia - Designer & Founder, Ura Maku & Winner, Grazia Young Fashion Award 2019.

Manjushree Saikia hails from upper valleys of Assam, She has grown up with Assam Textiles and folk cultures. Curiosity on cultures & craft made her close to Textiles and later got introduce to fashion.

After her Graduation from National Institute of Fashion Technology(NIFT) as a Textile Designer in 2016, she worked with few renowned textile companies for a year after that she worked as freelance stylist & designer. At the same time she was travelling to various craft Clusters across India. She was stunned by their skilled hands and more than that their humbleness & values made her realize the responsibility & thoughtfulness of a designer towards Indian artisans & society. The product making process was very crucial & much important as the mindfulness of humanity. In 2018, she started up with Ura Maku that stands alongside the sustainable movement by fashion revolution.

In Assamese, Ura means to fly and Maku is the shuttle in weaving. Shuttle is a crucial part in weaving and Textiles plays an important role. We believe that without textiles, fashion would be mere an imagination. Ura Maku is the story of every person who dares to fly high yet are rooted to their cultural values.

RSVP to attend this free Webinar. A link to attend the session will be shared over email & a Whatsapp message on the day of the webinar. 

Organised by FAD International Academy & StyleSchool.