BRAND BUILDING & STORYTELLING IN DESIGN

BRAND BUILDING & STORYTELLING IN DESIGN: Masterclass by Manjushree Saikia - Designer & Founder, Ura Maku & Winner, Grazia Young Fashion Award 2019.

Manjushree Saikia hails from upper valleys of Assam, She has grown up with Assam Textiles and folk cultures. Curiosity on cultures & craft made her close to Textiles and later got introduce to fashion.

After her Graduation from National Institute of Fashion Technology(NIFT) as a Textile Designer in 2016, she worked with few renowned textile companies for a year after that she worked as freelance stylist & designer. At the same time she was travelling to various craft Clusters across India. She was stunned by their skilled hands and more than that their humbleness & values made her realize the responsibility & thoughtfulness of a designer towards Indian artisans & society. The product making process was very crucial & much important as the mindfulness of humanity. In…