COMMUNITY X CULTURE WITH BHAANE

COMMUNITY X CULTURE WITH BHAANE : In conversation with Nimish Shah, Creative Director of Bhaane.

Bhaane is a contemporary streetwear inspired clothing brand run by Anand S Ahuja, that celebrates simplicity and the spirit of individuality. As a culture first brand, Bhaane has always highlighted people before clothes. It evolves all the time, but the underlying thread is humility. 

Nimish Shah was appointed as the creative director of Bhaane in 2018, and took on this role in addition to being the founder of Shift, a premium fashion and lifestyle brand. 

Nimish studied Product Design from London College of Fashion and was also very keen on fashion and design management, which he later studied as well. After a lot of experience across industries like multi brand stores and design houses, he knew that I didn’t want to be a traditional designer, but rather a package of design combined with fashion commentary…