DEMYSTIFYING SHOOTS & CHANGING YOUR APPROACH TO FASHION PHOTOGRAPHY

DEMYSTIFYING SHOOTS & CHANGING YOUR APPROACH TO FASHION PHOTOGRAPHY: In conversation with Vikram Bawa, Fashion Photographer, Film Director & Photo Artist.

Vikram Bawa has done editorial work for Elle, Harper’s Bazaar, L’Officiel, Hello!, HI! Blitz, Marie Claire, Verve and Vogue, with more than 300 covers to date. 

He has worked with a client portfolio exceeding 500, the likes of BBC Worldwide Media, Hello, CEAT, Coca Cola, Channel V, Dove, Falguni & Shane Peacock, Godrej, ITC, L’Oréal, MTV, Reebok, Skoda India Auto Ltd., Sony Electronics and TBZ.

Vikram is always trying to push the acceptable thresholds of art and creativity with new techniques, styles, fashion films, cinemagraphs, stop motion and CGI. Apart from bringing 3D photography to India, way back in 1998, he created the first ever 3D covers for magazines like Elle and others in India. 

One of the first proponents in the industry to promote photography as an art…