Introduction to Fashion Business - Masterclass

Introduction to Fashion Business - Masterclass

By Dieter Tretter, PR Consultant & Tutor, FAD International Academy. 

The masterclass will explore aspects of the marketing mix such as advertising, PR, experiential and social media and how these disciplines are interlinked in brand communications.

About Dieter Tretter :

Dieter Tretter is a public relations consultant with over 18 years of international experience. He completed his studies with a fashion business course at London College of Fashion which led to his first position with The Communications Store, one of the most renowned PR consultancies in London. During his 15 years in London, Dieter worked for a plethora of brands from conglomerate-owned, global luxury brands such as Kenzo (LVMH group), Tommy Hilfiger, The Body Shop (L'Oreal) for all of whom he managed all aspects of public relation such as communications strategy, launches, events and ready-to-wear shows at London and Paris Fashion Week. In 2014 an opportunity…