Coach’s First Ever In-store Rave - The Future of Retail Engagement

FAD students received an exclusive invitation to Coach's first-ever Coach Rave, exploring the future of luxury retail and Gen Z engagement.

FAD students attended Coach's first-ever Coach Rave at Jio World Drive, Mumbai, gaining firsthand insight into how global luxury brands are engaging with Gen Z through culture, creativity and community-led experiences.

Transforming retail into an immersive destination, the event brought together fashion, music, art and interactive installations, demonstrating how luxury brands are moving beyond traditional shopping to create meaningful consumer experiences.

Students observed how experiential marketing, storytelling and community engagement are shaping contemporary retail strategies, offering valuable insights into evolving consumer behaviour and the future of luxury brand building.

Industry experiences like these reflect FAD's commitment to connecting students with the changing landscape of fashion and luxury, preparing them to understand the strategies driving today's global brands.

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