Suhani Parekh, founder of MISHO, offers an insightful deep dive into the complexities of brand building. FAD students attended a masterclass with Suhani Parekh , founder of MISHO , the globally recognised jewellery brand celebrated for its architectural approach to design. Suhani shared her journey, highlighting the creative influences that shaped MISHO and its evolution into a contemporary luxury label. Students learned how a strong design language can translate into a scala