MISHO on Building a Jewellery Brand

Suhani Parekh, founder of MISHO, offers an insightful deep dive into the complexities of brand building.

FAD students attended a masterclass with Suhani Parekh, founder of MISHO, the globally recognised jewellery brand celebrated for its architectural approach to design.

Suhani shared her journey, highlighting the creative influences that shaped MISHO and its evolution into a contemporary luxury label. Students learned how a strong design language can translate into a scalable, globally relevant brand while balancing creativity with strategic decision-making.

The session explored design methodology, material exploration, wearability and the role of collaborations in expanding brand reach. Suhani also reflected on the evolving definition of modern luxury-driven by individuality, cultural storytelling and innovation.

Concluding with practical advice, she emphasised the importance of brand building, communication, strategic thinking and adaptability for emerging designers.

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