"At Erised, we create something unique and one off for each client which like an art piece, can not be recreated. We give life to your heart's deepest desire."
Erised (Eh-ree-said), the brainchild of FAD Design Alumni Zainab Matkawala, started off as a couture fashion house after 4-5 years of understanding, sampling, learning and experiencing on how to execute a high end couture collection with unmatched quality.
On asking about her inspiration, Zainab says, "I can not define a moment where I got inspired and decided to start my own label because I knew I wanted to do this when I was in grade 7. I don’t understand how or why but all I have known my whole life is to get to a level where my name will be taken alongside Chanel and Mcqueen. Erised is not a part of my life. It is all that is". Explore more about the brand here: Erised