FAD Mumbai Campus hosts a masterclass by Digital Creator & Creative Director Kayaan Contractor.
Image : Kayaan in conversation with HOD - Fashion Styling at FAD, Andy Barve.
In the summit of the digital era, creating exclusive content for dominant platforms to promote brands & creators plays a vital role in the growth and success of any business.
FAD Mumbai Campus hosted a Masterclass on the same for the students of Fashion Styling & Image Creation, with industry’s leading professional Kayaan Contractor - Creative Director & Founder of her company Shapeshifter.
Image : Kayaan at the FAD Mumbai Campus with Fashion Styling students.
Kayaan initially started out as a wardrobe assistant for films, following which she worked as an independent stylist for a few years. She started documenting OOTDs as a fun hobby, which manifested into commencing her own company, ’Shapeshifter’ on Instagram, as a way to express her fondness for creativity, fashion editorials and story-telling.
Kayaan stepped into blogging when the role was gradually getting recognised by the world, therefore being one of the foremost players, she has seen this industry evolve since the beginning.
Putting out her share of experiences with the students, Kayaan shared those essential tips that are prime to be a successful player in this industry, the importance of right content, creative ideas for content creation and staying true to your essence.