FASHION COMMUNICATION & BUSINESS
LEVEL : UNDERGRADUATE
DURATION : 3 YEARS
START DATE : SEPTEMBER 2021
SPECIALIZATIONS : FASHION COMMUNICATION, FASHION BUSINESS, STYLING & FASHION RETAIL
DUAL COUNTRY : SEMESTER OR FINAL YEAR OPTION OF UK, ITALY, FRANCE OR DUBAI
FULL FEE SCHOLARSHIP FOR AN OPTIONAL 1 MONTH LEARNING EXPERIENCE IN DUBAI
Managing a Business
Marketing: An Introduction
Public Relations: Principles & Practice
Fashion: Textile Technology
Principles of Retail Buying
Fashion Forecasting: Research & Development
Fashion Range Planning
Visual Merchandising Techniques
Preparing a Formal Business Plan
In Year Two students develop key knowledge and skills of fashion business in more diverse settings, different market levels and global business, while enhancing their business skills and competencies appropriate to the fashion industry and develop a depth of understanding from a managerial perspective. They develop entrepreneurial approaches to engaging customers and maximising retail profits, are provided knowledge of textiles, garment production and processes to enhance business communication with suppliers. They develop analytical research and presentation skills for forecasting, carry out complex project work involving research, analysis, planning and budgeting in a fashion business context and provide the opportunity to acquire and enhance a range of specialised skills and knowledge in a chosen area related to career aspirations through choices made from the framework. Students also will get internship opportunities during the year.
Apparel Industry: Global Manufacturing & Sourcing Decisions
Preparing to Start a Business
Retail Corporate Image
Marketing: Brand Management
Fashion Public Relations & Journalism
An Introduction to E-Commerce
OPTION OF YEAR 3 OVERSEAS
Faculties from universities visit FAD International to facilitate students seeking admissions for the same through the year. Contact the Creative Universities Application Centre at FAD International Academy for details and any assistance on UG / PG Applications to over 40 universities.
FAD EUROPE TOUR
The Europe tour gives students an exclusive opportunity to visit some of the world’s gilt-edged fashion capitals- Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparalleled academic experience providing a platform to work on a global level on completion of the course.
In Year Three, students begin with a four month internship and end with a 2 month specialisation project. The year is focused on equipping students with knowledge and skills of management and strategy across the fashion industry.
Specialisation in Fashion Communication
LIVE PROJECTS, INTERNSHIPS & PLACEMENTS
Year 1 = Live Industry Projects
12th Passouts / A Level / IB Diploma or equivalent. Students having passed 10th, O Levels or equivalent will be considered.
Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as Fashion Marketer, Fashion Buyer, Fashion Communicator, PR Consultant, Brand Manager, Retail Merchandiser, Stylist,Event Planner & Manager, Fashion & Lifestyle Journalist, Art Director, Fashion Consultant & more.
INTERNATIONAL UNIVERSITY PROGRESSION
Students in the past have progressed on to the following Universities for higher education, term transfers & top up years.