The PG Diploma in Luxury Brand Management & Fashion Business is a one-year postgraduate programme at FAD International Academy, delivered in Mumbai and Pune. It covers four specialisations — Luxury Brand Management, Fashion Marketing & Digital Commerce, Fashion Communications & Content, and Fashion Entrepreneurship — and every student studies all four rather than choosing one.

The programme runs 600 guided learning hours plus 150 hours of masterclasses, industry visits and project internships, from October to July. It opens with a four-week Fashion Foundation for students entering from non-fashion backgrounds.
Students complete four major industry projects, two live client briefs, three project internships, four industry certifications and a six-week industry internship.

Entry is open to graduates in any discipline. No fashion background is required. Assessment is 100% coursework — there are no examinations. The award is certified by ATHE, UK. Dual-country study options are available at FAD Dubai, with progression to Milano Fashion Institute.

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Fashion Foundation — 4 weeks
An introduction to the fundamentals of fashion, covering garment literacy, textiles, the fashion industry, luxury, and commercial arithmetic. This shared foundation brings students from different academic and professional backgrounds to a common starting point.

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Core Business — 4 weeks
An introduction to the commercial principles behind fashion businesses, including P&L analysis, retail mathematics, brand management, consumer research, and AI tools for fashion. Students also examine the practical limitations of AI and where human judgement remains essential.

Semester 1 — Marketing & Communications
Fashion Marketing & Digital Commerce : Marketing strategy, performance marketing with live ad spend, e-commerce and marketplace operations, CRM and retention, retail media, marketing analytics.

Fashion Communications & Content : Strategic communications and media relations, content strategy, content production and direction, social media management, influencer and creator partnerships, events and activations.

Semester 2 — Luxury & Enterprise
Luxury Brand Management : Brand strategy and portfolio, consumer behaviour in luxury, fashion buying and product selection, visual merchandising and retail space, store operations and retail leadership, client experience and clienteling.

Fashion Entrepreneurship : Business model and validation, product development and sourcing, costing and financial modelling, go-to-market, funding, legal and compliance.
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Students may opt for a Semester Abroad or dual-country experience, including study opportunities at FAD Dubai (Attendance Certificate attested by KHDA – Government of Dubai), Milano Fashion Institute and other universities. Faculty representatives from partner universities regularly visit FAD International to guide and facilitate admissions throughout the year.

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For personalised guidance on UG and PG applications to over 40 international universities, students are encouraged to contact the Creative Universities Application Centre at FAD International Academy.

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Founded by the most important institutions of the city of Milan in 2007, Milano Fashion Institute is Italy's leading fashion institution governed by Camera Nazionale Della Moda Italiana (Italian Fashion Council managing Milan Fashion Week) in partnership with Italian and International Universities.

 

FAD PG Luxury & Fashion Management students have the option of :

3 Months Semester Abroad Certificate Course at MFI

9 Months Masters Degree with 9 Months Study at MFI + 3 Months Internship in Italy

 

The following courses are offered with the above course structures:

 

Masters in Brand & Product Management

Masters in Brand & Luxury Management

Masters in Brand & Business Management

Masters in Brand & Communication Management

Masters in Brand & Product Sustainability Management

Masters in Fashion Design & Management

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The Europe tour gives students an exquisite opportunity to visit some of the world’s gilt-edged fashion capitals, namely- Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparalleled academic experience providing a platform to work on a global level on completion of the course.

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Graduates or 2/3 Year Diploma holders in any stream. Applications by mature students with professional work experience or a keen interest in fashion, luxury or retail will also be considered.

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PG in Luxury Brand Management & Fashion Business with specializations in Luxury Brand Management, Fashion Retail, Fashion Marketing & Fashion Communication by FAD International Academy. Certified by ATHE (British Certification).

 

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such asFashion Marketer, Fashion Buyer, Fashion Communicator, PR Consultant, Brand Manager, Retail Merchandiser, Stylist,Event Planner & Manager, Fashion & Lifestyle Journalist, Art Director, Fashion Consultant & more.

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