Luxury Brand Management Fashion Management

KEY

INFORMATION

LEVEL : POSTGRADUATE 

DURATION : 1 YEAR 

COURSE START DATE : NOVEMBER 2020

ONLINE OPTIONAL FASHION FOUNDATION START DATE : SEPTEMBER 26, 2020

SPECIALISATIONS : FASHION COMMUNICATION, FASHION MARKETING, FASHION RETAIL & LUXURY BRAND MANAGEMENT

DUAL COUNTRY : SEMESTER OPTION OF LONDON, MILAN OR DUBAI

FULL FEE SCHOLARSHIP FOR AN OPTIONAL  1 MONTH LEARNING EXPERIENCE IN DUBAI

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COURSE CURRICULUM & MODULES

During the first term, the course gives students a comprehensive base in fashion, retail and luxury sectors thus enabling students from varied credentials to be able to further choose a specialization in the second term. Students get an opportunity to work on live projects as part of the modules whilst being mentored and taught by industry professionals. Students work both independently and in groups with professionals from other departments such as photography, media, art, styling, fashion design etc. Combined with guest faculties from the industry and international universities, students are exposed to a variety of critiques and audiences across the industry. The Europe Study Tour further gives students a unique opportunity to interact with international designers, brands and academicians and visit the fashion weeks, thus giving them a platform to headway into the professional world. In the first term students are tutored with the crucial building blocks required for choosing a study pathway and in the second term where students opt to specialize in Luxury Brand Management, Fashion Communication, Fashion Retail or Fashion Marketing.



LUXURY & BRAND MANAGEMENT

Understanding Luxury Power of Luxury Bands and Brand Analytical tools The Luxury client and customer behavior Distribution and Luxury strategy Retailing and communication Dissertation Project Personal & Professional Development Industry Internship

With the luxury sector in India growing at a steeply in India, opportunities within luxury retail sector is only set to rise in India. The specialization covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to professional opportunities within the same. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to commit oneself to the growing sector both in India and globally.



FASHION RETAIL

Fashion Retail & Merchandising Customer Relationship Management Display & Visual Merchandising Store Operational Management Dissertation Project Personal & Professional Development Industry Internship

The specialization covers all aspects of fashion and luxury retail and deals with learning about various challenges of retail distribution in a detailed way, from the fashion buying, interpreting the market trends for clients and defining the purchase plan of collections, monitoring and leading the performance of the stores, visual merchandising, point of sale dynamics to range of other issues relating to fashion retail. The module pans through fashion retail management, retail merchandising and all other aspects of the sector with live industry projects and internships. The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels with the fashion and luxury retail sectors.



FASHION COMMUNICATION

Fashion Communication Process & Strategies Communication in Fashion Advertising Campaigns Media Study Contemporary & New Media Events & PR Dissertation Project Personal & Professional Development Industry Internship

This specialization will emphasize on communicating fashion through all media formats such as journalism (print, electronic or new media), events and promotions, public relations, advertising, visual merchandising and styling. The specialization is well supported through group projects with the media, art and the creative business departments at FAD International where students work on industry steered projects commissioned by the media, fashion & luxury brands or self-proposed by students. The specialization allows students to achieve an extensive and a professional portfolio of work which forms the base for further progression into the industry. ​



FASHION MARKETING

Fashion Marketing Designing, Marketing & Pricing Strategies of Fashion Products Fashion Promotion Strategic Marketing Management Entrepreneurship Dissertation Project Personal & Professional Development Industry Internship The specialization focuses on the core aspects of fashion marketing and covers topics within a fashion context such as strategic marketing, marketing communications, branding, events & PR, marketing planning & other modules which allow students to realize professional level marketing plans both at a strategic and operational levels whilst working on an activity driven curriculum. ​



SEMESTER OVERSEAS & MASTERS PROGRESSION

Students can transfer to continue a semester for 3 to 6 months or continue onto a Masters Degree at following universities across UK, Italy & France. ​Faculties from universities visit FAD International to facilitate students seeking admissions for the same through the year. ​ ​ IED Italy
One Term Fashion Marketing One Term in Fashion Communication One Term in Fashion Events One Term in New Media Masters in Fashion Marketing Masters in Fashion Communication & Styling Masters in Luxury Marketing management Masters in Fashion Business Masters in Fashion Management
IFA Paris
MBA Luxury Brand management MBA Perfume & Cosmetics Management MBA Global Fashion Media MBA Fashion Business ​ FAD Dubai ( Certificate by KHDA - Govt. of Dubai )
One Term Fashion Marketing One Term in Fashion Communication One Term in Luxury Brand Management One Term in Fashion Retail ​ European School of Economics
Semester in Luxury Brand Management London | Paris | New York | Rome | Milan
Coventry University
MBA International Fashion Management MSc International Fashion Marketing ​ Students can also continue Masters at Nottingham Trent University UK, Istituto Marrangoni, Polimoda Italy, University of the Arts London, London College of Fashion, University for the Creative Arts UK and several other universities. Contact the Creative Universities Application Centre at FAD International Academy for assistance on UG / PG Applications to over 40 universities.



FAD EUROPE TOUR

The Europe tour gives students an exquisite opportunity to visit some of the world’s gilt-edged fashion capitals, namely- Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparalleled academic experience providing a platform to work on a global level on completion of the course.



COURSE OVERVIEW

The course is designed for individuals wishing to work in the colossal non-design sectors within the fashion & luxury industries or those who desire to pursue entrepreneurial careers. Students can take a specialization at the end of the year and focus on one or two of the fields in the final term based on their future professional aims. The objective of the course is to allow professionals from varying undergraduate backgrounds to pursue a successful career in the rising fashion, luxury & the retail sectors. This Post Graduate Programme has a higher emphasis on professional practice within a global context where individuals experience an industry-oriented curriculum with live projects with some the leading fashion & luxury brands in the country. Students are encouraged to work towards industry focused projects with a strong emphasis on research and interdisciplinary experimentation. At the end of the year students are given an internship to facilitate progression into professional careers in their area of interest. ​ Students also explore entrepreneurial opportunities at the end of the course with mentoring and support from academics at FAD International. ​​



ENTRY REQUIREMENTS

Graduates or 2/3 Year Diploma holders in any stream. Applications by mature students with professional work experience or a keen interest in fashion, Luxury or retail will also be considered.



QUALIFICATION HONORED

PG in Luxury & Fashion Management with specializations in Luxury Brand Management, Fashion Retail, Fashion Marketing & Fashion Communication by FAD International Academy



CAREER PROGRESSION

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such asFashion Marketer, Fashion Buyer, Fashion Communicator, PR Consultant, Brand Manager, Retail Merchandiser, Stylist,Event Planner & Manager, Fashion & Lifestyle Journalist, Art Director, Fashion Consultant & more.



INTERNSHIPS & PLACEMENTS

INDUSTRY INITIATIVES

INTERNATIONAL UNIVERSITY PROGRESSION

Students in the past have progressed on to the following Universities for Higher Education term transfers & top up years

WEBINARS ON FADLIVE

Academic Framework for 2020

Our COVID-19 Planning for Online & Campus Based Learning

Admissions 2020 Open

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The Vogue Italia x FAD Scouting for India Exhibit organized & executed by Students